26.2.2023
Increase conversions by targeting
Kunde: PowerFood
Branche: Sports & Fashion
Fachrichtung: Sales Campaign
PowerFood is the leading Swiss distributor of sports nutrition and fitness products. PowerFood stands for a first-class, quickly available range of products in the fitness, nutrition, health and fashion sectors, as well as a high level of advisory expertise.
-20%
Cost per purchase
+65%
Conversions
13.6
Return on Ad Spend
The Goal
Our aim was to generate conversions through paid social media advertising and improve the performance of the home page.
Our Solution
The target groups were segmented according to interests, so that individual target groups could be switched off or pushed, and performance could be steered in the right direction.
By iterating on the creative and targeting, it was also possible to respond to the already good performance.
PowerFood's conversions increased by 65% compared to previous campaigns. Cost per purchase was reduced by 20% and ROAS was maintained at 13.63.
