Our affinity
Facebook with 4.6 million and Instagram with 2.7 million Swiss users are among the strongest platforms in Switzerland. Pinterest also has great potential with over one million users, especially in the areas of lifestyle and services. A good reason to firmly anchor social media marketing in your company.
In many companies, performance marketing is already a fundamental building block for growth and increased turnover. However, often too little attention is paid to the KPIs. We, on the other hand, attach great importance to the KPI "ROAS" (Return on Advertising) and thus help your company to increase its turnover.
Our approach
Analysis
In a first step, we analyse the client's account and the competition. We analyse what has already been implemented: what has worked, what has not worked, where is there still potential and how can we reach the defined target groups in a cost-efficient way?
Strategy
In the strategy phase, we take all the information that has arisen in the analysis phase and process it using our method. In addition, we define the content and a budget. This then results in the strategy, which is continuously adapted for each client by means of analysis data.
Content
Content has become an important component of success in the social media sector. If you don't have innovative ideas or don't follow trends, you'll have a hard time. We know not only what works on social media, but also what it takes to take your brand and your marketing to the next level.
Campaign
As soon as content is available, the first ads are booked and distributed.
Optimisation
While the campaign is running, we continuously optimise to get the best possible performance out of the ongoing campaigns. Quick reactions help to use the budget in the most efficient way. With each optimisation, we analyse for improvement. For example, is the content and offer getting clicks? Does the target group match the content?
Key Metrics
25k
Slack Messages
376
Coffees per month
4.1
Ø Return on Ad Spend
Reporting
In order to offer our clients complete transparency, we have developed a specialised web app that facilitates communication and collaboration. The app offers various tools and features, including a live dashboard that allows the company to monitor and adjust its own campaigns at any time and from anywhere.
In addition, the live dashboard gives customers an overview of the key performance indicators (KPIs) they have selected, such as number of clicks, expenditure, revenue, etc. The dashboard shows data for all platforms that you are currently using. As a customer, you can easily follow what is happening and proactively book a call with the person responsible if you have any questions.
